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Kenny, Newsletter Editor
2003 1-Volume 3.12
1. Mission Statement
IT COMES TO OUR MISSION STATEMENT, WE ARE PASSIONATE: Good Friend
Marketing Ltd’s Mission Statement reads: “Our
Mission is to help our good friends “transform” their
sales and marketing dreams into reality – into
a peaceful, balanced, sustainable reality”. This is the
reason our CEO founded Good Friend Marketing. She is passionate
about helping people accomplish this in their lives. This is the
reason we are working together at Good Friend Marketing. We have
combined our creative blend of vision and expertise into a rather
unique format that cuts across the generations, into a “just
right format” to help you, our friends, turn your dreams
into reality. Helping people become their best, is what we, as
a company, do best. So, climb aboard, and get ready to savour
the motivation and practical help that awaits you!
2. Let’s Meet
Good Friend Marketing
has a rather unique organization of “friends” for
you to meet……
Note: For more information on our people and how to contact individuals,
visit our “About Us” page on our website http://www.goodfriendmarketing.com/aboutus.html
“OPERATIONS FRIENDS” – Responsible
for Daily Business of GFM & Future Planning -
MARY KENNY, CEO
Marketing, Sales and Organizational Specialist
Mary is responsible
for day-to-day operations of GFM as well as editing the Good Friend
Marketing Newsletter. She selects our suppliers, co-ordinates
our website requirements and is in the forefront of seeking out
bold and brave new ideas, motivations, information, courses, etc.
She is becoming somewhat of an “expert” on the learning
curve for new internet businesses. Watch future newsletters and
learn from her.
In her own words: “in
my journey which has led me to Good Friend Marketing, I have acquired
several years of marketing, small business, organizational and
sales experience as well as some teaching at both the college
and high school levels. Along the way, I proudly acquired a Bachelor
of Commerce Degree in Business Administration, a Masters of Business
Administration (M.B.A.) with specializations in marketing, sales
and small business, and a teaching degree. Internet business is
adding a whole new dimension to my “education”. Stay
tuned and I’ll share with you the success I am experiencing
from my internet journey.”
has turned out to be THE medium to help me achieve my personal
business goals AND THE medium to allow me to help other like-minded
people “skyrocket” their dreams into reality –
not just short-term “flash-in-the-pan” reality, but
peaceful, balanced, sustainable reality.”
“This is what we are all about as a company. This is what
I am about, and this is where my years of working for large and
small businesses, teaching, earning degrees, and operating my
own marketing consulting business have led me. All my roads have
led HERE, to Good Friend Marketing.”
“I am confident we have the know-how, the drive, the desire
AND the best collection of information products, courses, and
motivational tools to help you skyrocket your dreams into sustainable
reality. We have the passion to UNDERSTAND and MAKE the internet
has WORK FOR US. STAND BY --- The adventure is just beginning”.
P. Eng., Masters of Eng. Technical Consultant and Systems Specialist
Phil is responsible for the design and implementation of our operating
systems, and for all “matters technical” which relate
to Good Friend’s products and services.
In Phil’s own
words: “I have a wealth of engineering and educational experiences.
As an “iron ring”, I have spent several years in a
variety of educational and industrial engineering capacities,
and in sales positions. Over the years, I have worked for some
very interesting companies, but my “dream” of operating
my own PORTFOLIO of businesses has led me to Good Friend Marketing.
In addition to my work with GFM, I am planning to relaunch my
e-commerce distribution business (this time, using Good Friend’s
information products and “know-how”) and to begin
writing a series of stories”.
“I feel our information products and courses and our motivational
materials are exactly the right products to help you, our friends,
turn dreams into reality and launch (or even relaunch) business(es).
I believe you will use these information products and courses
over and over again, to “duplicate” your earlier successes,
and to “refresh” your memory about all the useful,
practical information these information products contain. While
lots of How To info products and reports come and go, I believe
our info products are classics.”
“I am this excited about what we, at Good Friend Marketing,
have to offer you, our new “good friends”. I have
had the privilege (and responsibility) to work with our information
products, and I know what I am talking about. I, personally, am
using the “Info Millions” Information Product, to
turn what I already know about my personal interest in children’s
stories, into a lucrative, successful, Information Products Business!
I can’t wait to make this dream of mine a reality! Stay
tuned. I’ll keep you informed.
AND, welcome aboard. I look forward to getting to know you and
what you dream of doing in your life”. email@example.com
“YOUTH CONSULTANTS”- Responsible For Keeping
GFM Focused On Its Journey Into The Future
(TJ), Student Youth Consultant
Tom, who is studying engineering at University in British Columbia,
Canada, provides ongoing consultation services for the company’s
forward planning. His valued “youthful” opinions and
recommendations are a great assist in the company’s short
term AND long term product development areas – and the speed
with which new products are discovered and brought online. Utilizing
Tom’s youthful expertise is one way Good Friend Marketing
keeps abreast of a changing world. He provides the perspective
of the generation which will inherit “the future”
(Jen), Student Youth Consultant
Jenna is a very talented youth consultant, whose opinions and
recommendations in our operations and promotional areas are appreciated.
Her creativity is sound, and her assistance is invaluable. Her
talents in business are mature far beyond her years; she has experienced
her own “hands-on” business through Junior Achievement.
As a young person, Jenna’s contributions to the company’s
forward planning remind us about how the world of youth impacts
“SENIOR ADVISORY CONSULTANTS”– Responsible
To Inspire Us To Leave The World A Better Place
By being our anchor
in the past, our senior advisors’ role is to remind us that,
how we live in the present impacts the future we create.
In essence, our senior advisory friends will keep reminding us
of the reality that our youth are our most precious resource,
and that, ultimately, we send our children into a future where
we cannot be. Let’s make it a worthy future – let’s
do things “right” for them and for the long run; let’s
not look for temporary ideas and “quick fixes”. Let’s
be a worthy role model for our children’s future!
In addition, our senior
advisors have the following day-to-day responsibilities –
Senior Financial Advisor
Louise, as Senior Financial
Advisor, is key to our company’s operations. Her financial
experience and success, over many decades, are a real asset to
GFM. Louise is one who has survived good times and bad times,
many times over, AND flourished. Her wisdom and practical advice
on our corporate finances are invaluable.
Louise will also be co-ordinating the charitable efforts of GFM.
Her preference is for children, which is a perfect fit with the
company’s focus on developing a great future for our youth.
(Jim) Senior Motivational Advisor
Jim’s main role is to draw on his personal lifetime of experiences,
to provide motivational material for GFM. He will act, in a sense,
as our “resident poet laureate”. As a “reader
of everything”, and as an avid collector of books, poetry
and folklore, he is uniquely qualified for this task. You will
be hearing from Jim on a fairly regular basis, in the Good Friend
We would like to acknowledge an impressive group of “Extended
Family Friends” (Key Suppliers), without whose help and
expertise, we would not be where we are today …
Over time, you will
be introduced to these exceptional people whom we, at Good Friend
Marketing, are proud to call “friends”. Stay tuned.
Several of these special friends will be taking part in what we
call “Round Table Discussions” in the months to come.
“Generations Belong Together”.
“What Can This Approach Do For Me”?
“Generations belong together” is one of our cornerstones.
At the end of the day, what else do we have? We have our family,
our friends, our past, our history, our culture. We understand
where we are in the present, much better, if we understand the
past, through our “senior” generation. We trust the
guidance and motivation provided by those who have “been
there, done that. But, we add our own “twist” and
creativity to their wisdom… enter a future wildly interesting
In terms of our future,
we will have a better focus about where we ought to be going,
if we plan that future from the perspective of youth. After all,
they are the ones who will inherit the future we create, whatever
that future happens to be. They need input into what will eventually
be theirs, in the world. Plus, our youth are SO HONEST. They “tell
it like it is” (sometimes more than we want to hear!). We
need to make sure that what we plan for the future takes into
consideration the honesty and outlook of our young people.
Generations are the
“lifeline” that connect us one to another; generations
are the “conduit” that joins us to our past and leads
us to our future; generations enable us to CELEBRATE OUR PAST,
LIVE OUR PRESENT AND PLAN FOR OUR FUTURE. ALL generations are
involved in all of these steps – so ALL generations should
be part of this process of life – no generation should be
excluded. That is the way we “plan” at GFM.
At GFM, we CELEBRATE
our past through the wisdom of our Senior Advisory Friends; we
LIVE our present through our day-to-day managers;
and we PLAN FOR our future, using input from
By utilizing the uniqueness
of EACH generation, we create SYNERGY, whereby the results achieved
by using the combined talents of all the generations are greater
than individual results any one generation could produce, on its
own. That is, by cutting across the generations, we maximize our
efforts to help you turn your dreams into reality. And, this,
my friend, is what Good Friend Marketing is all about: leaving
no stone unturned, doing everything just right, to help you, our
friends “skyrocket” your dreams into a reality that
is happy, peaceful, balanced and sustainable. We don’t offer
“quick fixes” that will disappear tomorrow.
Welcome to our awesome
circle of “friends” and our “unique” way
of doing things. We hope to serve you well, and we look forward
to you experiencing the thrill of turning your dreams into an
exciting reality! Remember – this is what we, as a company,
are all about.
How Can YOU Turn
What You Already Know Into Successful Information Products?
Meet MARKETING MASTER, BOB SERLING, & Find Out…
The following has been
prepared in QUESTION & ANSWER Format, based on frequently
asked questions which have surfaced time and again, as we prepared
our products for launch. Of all the product interest that was
expressed by “friends”, Information Products topped
the list! We have found that people want step-by-step practical
instructions they can use NOW to build successful information-products
businesses in the shortest time possible. AND we have found that
people want to understand not only what they are doing, but why.
WHY? So they can repeat their success again and again and …
you get the picture. If one successful information product is
good, two are even better, and so on…
Why focus on information products to turn what you know into successful
There are several reasons, including –
1) In today’s
world, Information Products are HOT. We are increasingly an information
society. People have voracious appetites for GOOD information
(meaning it needs to be accurate and complete) in areas that are
of interest to them. People search and search for just right information,
and, when they find it, can be very loyal.
2) For the person trying
to “develop” products, information products are desirable
because these can have far lower development costs than other
products. This is important if you have a tight or almost non-existent
3) Information products
are easier for you to work with, than other kinds of products,
especially if you pick a topic you know and understand. If you
follow the instructions in our “Info Millions” manual,
you can write and launch your own info product – the first
4) It is fun to work with product information you know and understand,
AND vital to build your confidence – especially at the start.
After you have one or two successes “under your belt”,
then you will be confident enough to experiment with lots of other
“ideas” for info products.
5) THE FIRST TIME YOU
PREPARE AND LAUNCH A PRODUCT, (I feel) the higher confidence level,
the more likely you are to COMPLETE the launch AND be successful
with it. Because you have confidence and you know your product,
if troubleshooting is necessary, you will be better able to competently
handle it. AND, your first SUCCESSFUL PRODUCT is CRUCIAL to your
ongoing successes. Without a FIRST SUCCESS, there is never a second
6) Because development costs are relatively low for information
products, people are encouraged to experiment and be more creative.
Often, this approach pays handsome rewards over the long term.
We could go on, but
you get the picture …
Did Good Friend Marketing write its own “how to” information
Before committing all the time (years) talent and resources necessary
to write a product of the caliber of “Info Millions”,
GFM staff searched and researched and searched some more to find
out if what we wanted already existed. Because of our high standards,
we were not confident that we would find EXACTLY what we wanted.
What criteria did you set to meet your high standards for your
manual about “how to develop and launch information products”?
The following very “tough” criteria were used. ALL
factors had to be met, no exceptions –
1. the info products manual had to contain the exact information
needed to help uncover all those “information products ideas”
buried deep inside each one of us,
2. the info products
manual had to provide THE RIGHT information to PROFITABLY market
these new-found products, with details of how to do this SUCCESSFULLY,
3. all techniques in
the info products manual had to be “proven successful in
the real world”, no exceptions, (no unproven theories were
allowed – not even one)
4. the info products
manual had to have a significant role model in the marketing world
5. the info products
manual had to be organized in a complete, professional, easy-to-understand
format, utilizing more than one media, and including personal
examples people could study over and over again
6. the info products
manual had to have bonus material, and
7. the info products
manual had to be deemed by GFM to be “a classic” and
worthy of our 12-month money-back guarantee.
Did you find such an info products manual?
Eventually, YES. We did find exactly what we needed. We learned
about Bob Serling’s series of information products courses.
The first one which captured our attention was his “Info
We found THE BEST advice we have ever seen, in Bob’s “Info
Millions” course/manual. We also found a role model “par
excellence” (there is none better), in the person of Bob
Serling. This course and this author are both very exciting. Bob’s
advice and research were really worth the effort of making it
all available to you, our good friends.
It took a while to prepare “Info Millions” for you,
because it was time well spent., We are convinced it is exactly
the right information you need to “dream up” and launch
successful information products of your own.
Why did Bob Serling write Info Millions?
Bob Serling is a very successful information products marketer,
who has made himself independently wealthy with the information
and techniques he discovered and developed during years journeying
through the “school of hard knocks" of information
products. He wrote Info Millions to help people, serious about
having their own information products “empire”; he
included in it all the same step-by-step practical advice he personally
used, to build his “empire”.
He gave all he had and then some, to make sure like-minded individuals
had all the “right” information to follow, to turn
their ideas into SUCCESSFUL information products.
Bob knew that if he could help other people be successful in the
information products field, then there would be more people for
him to get together with and share products and ideas with, for
even more success (for all involved)!
EXACTLY WHAT WE WANTED!
What else do you know about Bob Serling?
Bob Serling is a proven and amazing marketer. He got his start
in copywriting, and went from there. He started his multi-million
dollar information products empire with one small, simple idea.
He creatively “piggybacked” this idea onto other products,
and, as the say, the rest is history.
Bob never stopped. He
kept testing and revising concepts and ideas. He presented his
work at seminars, he interviewed experts, he conducted related
telephone conferences, he worked closely with his customers and
learned from these people, and he also worked closely with many,
many other marketing “giants”, and together they created
many unique marketing ideas that worked. And then, finally, Bob
was satisfied with his information, and Info Millions became a
Will the Info Millions manual/course help me, or is if mainly
for Bob Serling and his friends?
Great question. Info Millions manual/ course is EXACTLY for you.
It will give you all the step-by-step, easy-to-follow instructions
you need to develop information products for your own business.
Whether you have been developing info products for years, or whether
you are brand new to the concept, you will find what is “just
right” for success in this lucrative field of information
For your information, recently, Bob Serling decided to “trail
blaze” other marketing ventures. As a result, he turned
over his information products to a trusted colleague. And, again,
the rest is history. Good Friend Marketing was “in exactly
the right place at exactly the right time”, and, was able
to arrange for Good Friend Marketing to offer Bob Serling’s
Info Millions course DIRECTLY to its customers.
What are the chances I will be successful with Info Millions?
Will anybody at Good Friend Marketing help me, if I need it, to
implement what is included in Info Millions?
A fair question. The chances are very good that you can be successful
launching/ marketing information products, using Info Millions.
If you are motivated about having your own information products
business, (and it doesn’t matter if you are brand new or
a seasoned pro), you will have the JUST RIGHT information you
need to accomplish your dream.
AND, ABSOLUTELY, you
will have your friends at Good Friend Marketing to motivate and
journey with you, for as long as you want or need.
Where can I find more in depth information on Info Millions?
You can go to http://www.goodfriendmarketing.com/InfoMillions.htm
for a fairly complete explanation of Info Millions, and an opportunity
to obtain this excellent proven manual.
LAST WORD: DO IT. Get the
information you need to make your dreams come true. DO IT. Let
us help you. DO IT. The time has come to DO IT. DO IT. It is exciting.
DO IT – Get started. DO IT. Follow the link. http://www.goodfriendmarketing.com/InfoMillions.htm
5. WANTED: YOUR INPUT FOR OUR NEXT NEWSLETTER
A. Friends to Introduce Themselves To Us and Share One of Their
Interesting Products With Our Readers
Email us at firstname.lastname@example.org
subject “Introduce” and tell us –
1. a bit about yourself
2. where you are in terms of your dreams, your products and your
3. what would be the most helpful thing(s) Good Friend Marketing
could do for you, as you work to turn your dreams into reality
4. other relevant information about yourself to help our readers
5. a description of an interesting product (& a link) you
would like to share
B. Friends to Share Their VIEWS
on MOTIVATION For Our “Round Table Discussion” Column,
Based on the Following
Email us at email@example.com
subject “Motivation” and tell us –
What is it that motivates you the most in your business journey
and/or your life? What saying, poem, phrase, passage, quotation,
reference, advice, hero, etc. most motivates you? (provide the
full text and any credits such as author, source, etc. we will
need, if we print your submission). We want to do a collection
of these motivational factors, from our readers, for our readers.
C. YOUR List of HOT Topics For Future Good Friend Marketing Newsletters
Email us at firstname.lastname@example.org
subject “Hot Topics” and tell us -
your list of hot topics, in order of importance to you (#1 being
most important) (no limit – tell us ALL) -
D. Your Articles You Would Like
To Submit To Be Considered For Publication In goodfriendmarketing.com
Email us at email@example.com
subject “My Article” and tell us –
about your article, and/or email us a copy of your article
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